Thanks to a multi-pronged strategy involving a focus on young readers, mobile, local stories and investigative journalism, Stavanger Aftenblad in Norway has succeeded in building a solid digital subscriber base. The award-winning newsroom led by Kjersti Sortland shows an extraordinary level of successful innovation and offers relevant, engaging and deep local journalism. This in itself has created a very strong brand. Stavanger Aftenblad is part of the Schibsted Media Group.

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Presented by: Kjersti Sortland, Editor-in-chief, Stavanger Aftenblad, Norway