“It’s like we make a milkshake and throw in some spinach,” says Emily Schario, director of multimedia storytelling and head of content for The B-Side, a daily newsletter serving young Bostonians a mixture of local news and things to do, all packaged from the perspective of their "informed friend." With nearly 50,000 subscribers and an open rate of 60%, the newsletters was launched in 2022 as a way for The Boston Globe and Boston.com to engage with new, often younger, audiences. Recently, B-Side added a paid membership option for their “daily dose of local news you actually want to hear.” Schario joins us to talk about the strategy and execution behind B-Side's success story.

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Featuring Emily Schario, Director of Multimedia Storytelling & Head of Content, The B-Side