Our upcoming case webinars. Great ideas presented by the people who put them into action.
Christian A. Unosen, Breaking News Editor
Next webinar!
October 15 at 15.00 CET | 9.00 EST
How a new article format helps Avisa Nordland achieve remarkable engagement and conversions
In the north of Norway, a local newsroom in the Amedia group has adopted a user needs based article format, inspired by their new colleagues in Berlingske Medier, the Danish media group acquired by Amedia at the end of last year. The format, which can respond to one of two user needs; Connect me or Help me, is used to cover topics such as health, lifestyle, personal finance or work life. The newsroom involves local experts on each topic, addressing specific questions or issues, producing one new article a week. When the project started in June the twin goals were for each article to convert 2–5 new subscribers and be read by 6,000 existing subscribers. The result so far has been 10–30 subs sales and 12,000 subscribers reading. Christian will cover how the newsroom plans and executes the work, and how Avisa Nordland is planning to use AI to convert the content into a completely new product.
Presented by Christian A. Unosen, Breaking News Editor, Avisa Nordland, Norway
Emily Schario, Director of Multimedia Storytelling & Head of Content
October 29 at 15.00 CET | 9.00 EST
Attracting young readers in social: the B-Side’s Instagram / TikTok playbook
Back by popular demand! Emily Schario, the brains behind Boston Globe’s The B-Side, which delivers daily hyperlocal news aimed at young people, joins us again. In her first Innovate Local webinar back in March this year, she talked about the broader strategy and execution behind B-Side's success story in newsletters and socialhope media, and answered more questions than we’ve ever had in a webinar. This time, her focus will be specifically on how her team plans and produces their engaging content on Instagram and TikTok – the types of stories they focus on, the formats, what works and what doesn’t and how you achieve authenticity.
Presented by Emily Schario, Director of Multimedia Storytelling & Head of Content, The B-side