Innovate Local. A new program for spreading actionable ideas.
ONE PRACTICE AT A TIME.
PRESENTED BY WAN-IFRA.
Classifieds are alive and well!
Don't miss our next webinar on May 15
Attracting local advertisers: How Amedia is reviving traditional recruitment and real estate advertising, delighting readers with local opportunities.
Presented by Rune Skrindo, Head of Commercial Strategy and Product Manager for Recruitment, Real Estate and Other Classifieds
Our latest case!
Driving conversions: How new ways of thinking about arts audiences has boosted subscription sales at Hamburger Abendblatt
This is the story of how the culture desk at Hamburger Abendblatt decided to think outside the box in how they reach audiences and as a result increased the number of conversions from culture content by 37% over a year. It’s about identifying new audiences, like the 400,000 people who sing in Hamburg choirs, or pop-up audiences who are in intense need of information related to a specific event. The success of the culture desk is now inspiring change
in the wider newsroom, and we hope it will inspire you too – this is about how local journalism can benefit from a focus on readers’ needs.
Recent cases
Expanding hyperlocal coverage: Growing local newsletter portfolio with automation
Freeing up newsroom time: How Amedia’s AI sandbox will allow reporters to do more
Attracting local advertisers: How an innovative ad product creates value for readers and local businesses at Bonnier News Local
Reaching young readers: How Stavanger Aftenblad covers junior football like it’s the Champions League
Local media for the 21st century
The first global program for local media
Innovate Local is the only truly global program for local media professionals.
It’s built on WAN-IFRA’s mission to support a free and independent press.
We’re building a global hub for knowledge sharing and networking around the future of sustainable local journalism.
And we invite you to be part of it.
Tired of waiting for the silver bullet for local news?
Innovate Local is where you want to be.
Through this program we'll share the best ideas, drawing on our global network of local publishers.
Simply join, listen, hopefully be inspired and feel free to copy the idea!
The program is about exploring how local media can become indispensable to local people and businesses by:
– Leveraging data and AI
– Deploying user needs models
– Drawing on new formats for storytelling
and the journalism product
– Developing relevant advertising products
– Developing additional revenue streams
- Two compact webinars a month.
- Regular schedule.
- One publisher case each time, looking at one solution.
- Recordings and resources will be collected here.
What is Innovate Local about?
We're keeping it simple.
Innovate Local is open to everyone and free for WAN-IFRA members.
Who is the program aimed at?
Innovate Local is for anyone working in a news media company operating in its own geographical community – anyone involved in the business of journalism close to home.
What do you get when you join the program?
You get access to two case webinars a month (live and on demand) with documentation. We're also building a community of local publishers exchanging ideas and experiences on a dedicated Slack channel, moderated by our experts.
Not a WAN-IFRA member? Learn about the benefits of being one.
A WAN-IFRA membership costs €800/year for an individual. Corporate memberships start at €1,600.
Non-members get a 3 month free trial to try Innovate Local, register here. After that the program costs €2,800 a year for six seats.
Join us now!
Our next webinar features another Norwegian case:
"Attracting local advertisers: How Amedia is reviving traditional recruitment and real estate advertising, delighting readers with local opportunities" with Rune Skrindo.
Wednesday May 15th 2024 at 15.00 CET | 9.00 EST
Tell us more about yourself and we'll send you webinar link and information upcoming webinars.
Interested in becoming an Innovate Local Tech Partner?
“We very much welcome a program with focus specifically on the challenges and opportunities of local journalism. We’re always on the lookout for new ideas and inspiration, and we look forward to the chance of sharing our own learnings with peers around the world."
Markus Rask Jensen, Chief News Officer, Amedia, Norway
Some of the topics we'll cover in the case webinars
• Product development around community interests like local sports
• Serving local readers relevant stories through geo segmentation
• Ad packages for local advertisers in jobs, real estate, family related services like funeral services
• Using AI and automation to surface, sort and present more public data
• Nurturing and growing reader groups through newsletters
• Using new story-telling techniques to bring in young readers
• Local impact journalism
• New products like events and B2B
• Branding, marketing and community outreach.
• Working on inclusivity in order to reflect all local communities
• Programmatic advertising and self-service for the local SME segment.
• Print distribution development