
Steve Grove, CEO & Publisher, The Minnesota Star Tribune, USA


March 18, 2026 Case no. 40
Feature Webinar
When a global story happens in your local community: Steering The Minnesota Star Tribune through unprecedented times
The new year saw Minnesota and Minneapolis catapulted into not just the national, but the international spotlight. We’re all familiar with the story. 3000 ICE agents were deployed to the city, carrying out brutal raids and fatally shooting two people in the street. The response by the local community has been brave, steadfast and peaceful protest in the face of the violence.
But what has it been like experiencing and covering the story as a local newsroom? In this webinar Steve Grove, CEO & Publisher of The Minnesota Star Tribune will share how the newsroom covers this fast-moving, potentially dangerous and often chaotic story. How does a local news company navigate multiple challenges at once? How are individual journalists supported? How does the Tribune’s journalism stand out in a news flow that’s also fed through thousands of social media accounts? And what are the most important lessons learned so far from living through and covering the story of the winter of 2026 in Minneapolis?
Presented by: Steve Grove, CEO & Publisher, The Minnesota Star Tribune, USA
Click the image to watch the webinar! (For first time visitors to the WAN-IFRA Knowledge Hub there will be an initial registration step.)
By Cecilia Campbell
“It's been an honor to get to work with the Minnesota Star community. We really feel a sense of purpose and vocation in the work here. And, I hope for everybody watching local news right now, you just get a sense for how critical it is, despite the challenges, when you kind of look around and say, what are the things that kind of holds my community together? Local news is at the center of that, and we think a really important pillar of democracy.”
Steve Grove
About the Speaker
Steve Grove grew up in Minnesota. He left for the east coast where he went to university and spent a few years as a reporter for the Boston Globe.
In 2007 he started and led YouTube’s first News and Politics team in New York City “developing several partnerships and initiatives that set a new standard for how news and political organizations engage on third-party technology platforms.” In 2011 he moved to Google HQ in Silicon Valley, where his first role was as Director of Community Partnerships. In 2014 he founded the Google News Lab, the company's partnerships division working with news organizations and media innovators around the world, leading it for five years.
In 2019 Steve Grove moved back to Minnesota, working for Governor Tim Waltz as the state's Commissioner of Employment and Economic Development. In 2023 he became the CEO & Publisher of the Minnesota Star Tribune.

In December last year, the US Immigration and Customs Enforcement – ICE – began its Operation Metro Surge in Minneapolis. By the time Renée Good was killed by ICE agents on January 7, the whole world was following the story. It was being covered by everyone from the BBC to local people witnessing and documenting events on the ground and sharing through social media. But the most significant reporting on the ICE raids and their impact on Minnesota communities has been done by local newsrooms. Speaking at the Innovate Local webinar, Minnesota Star Tribune CEO & Publisher Steve Grove emphasised how vitally important strong local journalism is, not just in the everyday life of local communities, but particularly in a situation like the past months in Minnesota:
“We realized very quickly that the conflict and what took place in the streets of our Twin Cities [Minneapolis and Saint Paul] and across the whole state was probably the most documented crisis in American history up to this point. I’m sad to say that in many communities across the country today, if something like this happened, the coverage would have been largely dominated by blogs or Facebook groups. We are lucky in Minnesota to have a strong local news network. The Strib [Minnesota Star Tribune], yes, but I should also say, the Sahan Journal, Minnesota Public Radio, the Minnesota Reformer, and a whole host of other publications, too, really leaned in to cover this moment. All of our reporters live in the communities they report on, and they care about those communities. They know their leaders, they know their neighbors, they know the intersections, the streets, the neighborhoods. So the reporting they're able to do is just so much stronger than if we simply rely on national news organizations to kind of swoop in and cover a crisis.”
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Reporters and community members together. While the ICE operation was still ongoing, the story on the ground in Minneapolis was fast-moving, potentially dangerous and often quite chaotic. The Strib had 50 reporters dedicated to covering it, but also relied a lot on locals documenting events on the ground. “Their contribution was powerful and I think helped us understand what's happening in our community far better than if we had our reporters who were dedicated to the story trying to do it all by themselves. So, we spent a lot of time focused on how to verify videos that came in from bystanders around the Twin Cities and around the state. And of course, we spent a lot of time out in the streets ourselves, with our photographers in particular, trying to capture what was taking place.”
When the big story hits – being ready for the moment
When a story as big as Operation Metro Surge happens in a local community, a local news publisher faces a number of parallel challenges – but there are also opportunities to seize the moment for positive outcomes. Let’s look at three of key learnings from the Strib.
Be ready to cut through the noise
As mentioned, the story of the ICE raids has possibly been the most documented local story in American history. So how was the Minnesota Star Tribune able to make its journalism stand out? According to Steve Grove, a lot of it is about having the right product strategy in place. “You need to have a live blog that works, you need to have good images, you need to have the ability to embed vertical video. We have a far better digital front end than we had even a few years ago. We redid our entire website, our whole product team is running on a new strategy, which has been very helpful for us.”
“So part of it is presentation, part of it is having a good audience team who's out there every day on third-party platforms and elsewhere. But then part of it is just the coverage. I mean, nothing wins the day like breaking a story – when our journalists are the first to figure out the name of a shooter, or the location of something, the first to get footage, that still is the thing that really has an impact.”
Be ready to keep journalists safe
Minnesota newsrooms are not new to covering national stories on their home turf – a fact that has been useful when dealing with the current situation. “George Floyd and the civil unrest that followed in 2020 were an enormous story for this organization, and the team won a Pulitzer prize for that coverage. So there was a little bit of muscle memory. Not everybody who was there then is there now, but a lot were.”
Steve Grove said that it’s very important to keep training up in the newsroom, including what he called the basics, like reporting in a crisis situation, how to navigate tear gas, how to make sure you have the right PPE and how to make sure you have the right plan to get in and out of a dangerous situation.
“When we kind of saw things starting to turn and become challenging late last year, our phenomenal editor, Kathleen Hennessy reached out and built, with a national firm, a workshop on safety in the field. We had an expert come in and do a two-day seminar with our reporters and our frontline photographers, just to remind them of the basic hygiene of how to engage in these early sticky situations.”
The publisher is also upgrading its cyber security and online security. “Safety of journalists today doesn't just mean in the streets, it means online, and we had a lot of our reporters face attacks every day from those who criticize their work, and so creating a sense of protocol and some tools that help prevent doxing and prevent the challenges journalists face online.”
Be ready to make the most of the spotlight: “Because the world is watching”
As a local news publisher, what can you do to take advantage of the fact that the entire world is watching you? The Minnesota Star Tribune started an initiative, or program, aptly named “Because the world is watching.” Some highlights:
News Literacy program. The Strib had been working on an outreach program around news literacy to schools for some time. With the spotlight on Minnesota and all the misinformation online, the publisher was able to quickly put together a national partnership with the News Literacy Project that next year will bring a free subscription to the Star Tribune to every high school student in the state. It also includes a curriculum that the NLP has developed that the Strib can help deliver to high schools.
Free access, donations & family package. All of the coverage of the ICE raids was free and open to the public. “That's a pretty common thing that we do in a public service moment, but of course our whole business model is to generate subscribers, and we were really emboldened by the fact that our subscriptions went way up during this period of time, and even from pages that were free, so people would land on a page that they didn't have to pay to get to, and then they would subscribe to the Strib.”
The company also created a family plan, meaning up to four emails can be logged into one account. There has also been a campaign for donations.
“Our campaign name felt like the most natural response to the questions: why would you pay attention to the Strib, why would you give money to it, why would you subscribe? The answer is, the world is watching Minnesota. We need to deliver. And it's done well. We didn't put a ton of money into the marketing of it, we put in a little bit. But most of it was organic, and using our own channels, and then giving people a reason to remember and respond to local news. And the encouraging thing to me is… people did, and people do. People want strong local news. It's not like suddenly everybody woke up and said they don't want local news. The business model broke. That's the issue. We think people do care about the news. We think people do care about truth. We think the business model broke, so how do you fix the business model? That's our job, and that's what we're trying to do with campaigns like that.”
How does the intense / intimate interaction with local people and readers during such a crisis impact your journalism?
“There's not a person in our newsroom or in our news organization who wasn't personally affected in some way. The passion that our neighbors, leaders and activists and law enforcement all feel, from all different angles, is palpable. Obviously, as a news organization, you have to come at that dispassionately, and our news reporters, you know, we're out there reporting the news.”
“We also have an opinion team that brought together viewpoints from a whole host of perspectives on this, from small-town mayors who thought this was overblown, to activists who are out there in the streets trying to protect journalists or protect, ultimately immigrants who were affected by these raids. So there's just a whole list of perspectives here. I think we try to build a really robust water cooler that forces and develops conversation.”
"But in terms of the newsroom, you have to show up with the objectivity of reporting what took place, and do a fair and accurate job of that. One of the challenges, I think, for this particular story is what our newsroom desperately wanted and wants to do is to be able to engage ICE agents themselves and understand how they're seeing this moment, and even the leadership of these organizations, but the access was harder. You know, when you're already wearing a mask because you don't want to be identified, the last thing you're going to do is, like, sit down for an interview with a reporter."
"But at the end of the day, journalists are trained to, even when the stakes are high, and the emotions are heavy, and the passions are thick, to go out there and report the truth. And I think our newsroom did a really good job of that."
The presentation, useful links and contact information
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Steve Grove's slide deck (PDF)
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Minnesota Star Tribune website
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Steve's personal website, including info on his book and subscription to his newsletter
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Interview with Steve in NiemanLab from Sep 2024
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You are welcome to contact the WAN-IFRA Innovate Local team, if you have questions or examples of similar cases.
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Cecilia Campbell: c.campbell@wan-ifra.org
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Niklas Jonason: n.jonason@wan-ifra.org
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